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Reality Check: Is It Time For Ecommerce To Invest In VR?
Experts predict virtual reality (VR) will revolutionize a range of industries, from gaming to at home entertainment–and leading ecommerce players are keen to get their piece of the pie. According to a Reinventing Retail 2015 report, 35% of consumers stated they...
How to Make Your Spring Ecommerce Marketing Bloom
Spring has almost sprung! Soon enough, we’ll emerge from the cold of winter and enter the longer, sunnier days of Spring. As the last of the snow begins to melt, now is the time to awaken your target audience from their hibernation and get them excited about your...
How Content Marketing Can Increase Customer Loyalty & Retention
It’s common knowledge that it costs more money to acquire a new customer than it does to retain the business of current customers. While there’s always an excitement in finding new customers, retaining current ones and turning them into brand loyalists is far more...
How to Create High-Converting Facebook Ads in 6 Easy Steps
I know you’re targeting me, but where are you taking me? There are many ways to approach a Facebook advertising campaign. Unfortunately, the “throw things at the wall and see what sticks” method is an all too common one. Trust me, there is a better way....
5 Ways Ecommerce Stores Benefit From Offering Subscriptions
Online retailers should consider offering a subscription model for their products. An ecommerce subscription model can provide better marketing results, higher customer retention rates, improved margins, easy inventory management, and less expensive shipping. While...
Why aren’t office supplies cheaper online?
In a recent roundup of research on consumer prices online and in-store, Charlie Sorrel identifies certain industries that have bucked the trend of everything being cheaper online. Data from MIT researcher Alberto Cavallo shows that while Amazon is still the most...
Luxury Brands Are Getting More Comfortable with Ecommerce
The luxury goods market has arrived fashionably late to the ecommerce party. You may not associate purchasing a $9,900 watch from Piaget or a $2,595 handbag from Hermes with a one-click buy, but this may soon become the norm. While there is still some resistance,...
3 Retail Brands Killing it on Instagram and What You Can Learn From Them
What began as a niche platform mainly for selfies and artsy photographs of food has blossomed into one of the largest and most important social networks in the world. As of December 2016 Instagram has over 600 million active monthly users, 100 million of which only...
How to Start Selling More with Instagram
According to Smart Insights, Instagram is now the fastest growing social network in the world with over 600 million active monthly users as of December 2016. And, while Instagram has long been known as a fantastic platform for building brand and community as well as a...