by Zev Gotkin | Apr 16, 2018 | Uncategorized
Spring has almost sprung! Soon enough, we’ll emerge from the cold of winter and enter the longer, sunnier days of Spring. As the last of the snow begins to melt, now is the time to awaken your target audience from their hibernation and get them excited about your...
by Zev Gotkin | Mar 16, 2018 | Uncategorized
It’s common knowledge that it costs more money to acquire a new customer than it does to retain the business of current customers. While there’s always an excitement in finding new customers, retaining current ones and turning them into brand loyalists is far more...
by Zev Gotkin | Feb 28, 2018 | Uncategorized
I know you’re targeting me, but where are you taking me? There are many ways to approach a Facebook advertising campaign. Unfortunately, the “throw things at the wall and see what sticks” method is an all too common one. Trust me, there is a better way....
by Zev Gotkin | Jan 20, 2018 | Uncategorized
Online retailers should consider offering a subscription model for their products. An ecommerce subscription model can provide better marketing results, higher customer retention rates, improved margins, easy inventory management, and less expensive shipping. While...
by Zev Gotkin | Nov 3, 2017 | Blog
The luxury goods market has arrived fashionably late to the ecommerce party. You may not associate purchasing a $9,900 watch from Piaget or a $2,595 handbag from Hermes with a one-click buy, but this may soon become the norm. While there is still some resistance,...
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