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Why aren’t office supplies cheaper online?

In a recent roundup of research on consumer prices online and in-store, Charlie Sorrel identifies certain industries that have bucked the trend of everything being cheaper online. Data from MIT researcher Alberto Cavallo shows that while Amazon is still the most...

How to Make Your Spring Ecommerce Marketing Bloom

Spring has almost sprung! Soon enough, we’ll emerge from the cold of winter and enter the longer, sunnier days of Spring. As the last of the snow begins to melt, now is the time to awaken your target audience from their hibernation and get them excited about your...

How to Start Selling More with Instagram

According to Smart Insights, Instagram is now the fastest growing social network in the world with over 600 million active monthly users as of December 2016. And, while Instagram has long been known as a fantastic platform for building brand and community as well as a...

What You Need to Know about SEO for Ecommerce in 2017

Search engine optimization, or SEO, is an industry that is constantly in flux, always adjusting to the whims of Google’s frequent algorithm updates. As search engines such as Google and Bing continue to tweak their algorithms, aiming to provide an increasingly better...

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