Tis the season to get busy…

The holidays are almost here and now is the time (if you haven’t started already) to make sure your ecommerce store is prepared for the commercial madness that’s about to ensue.

This year is projected to be a huge success for ecommerce, with sales expected to grow by 11%! And there’s a few things you can do to make sure that you’ll be in the best possible position to boost your holiday conversions.

Be Mobile-Friendly

First, make sure your website is mobile-friendly, which means it must load quickly and accurately on mobile devices. By increasing your speed on mobile, you’ll achieve a higher search ranking and ensure that customers don’t bounce away to greener pastures. Test how quickly your pages load on a smartphone and optimize accordingly.

Simplify

When you have trouble figuring out how to navigate a website, you don’t spend too much time trying to figure it out before you abandon ship and try to find what you need elsewhere.

Take off your selling uniform and don your “customer cap” for a moment. Go through your site as if you were a customer and make sure it’s user-friendly. Make sure you and/or your UX specialist make an honest assessment of how easy or difficult it is to find what one needs, add it to the cart, and get to the finish line.

Feature clear calls to action, provide thorough product descriptions, and don’t force your customers to fill out too many fields.

Save your customers time and aggravation, and not only will you get their sales over the holidays, but you’ll turn more of them into year-round loyal customers as well.

Use Social Media to Direct Traffic to Your Landing Pages

When you manage to break through the noise of social media and grab someone’s attention, don’t squander it. Use social media to direct customers to relevant parts of your website.

Don’t show them a product without providing an easy way for them to purchase it. Nobody wants to click on an item they’d like to buy only to be directed to a homepage. That’s just a tease! Bring them to a product page or landing page that tells them how much it costs and how to buy it.

For example, if you post a photo of a handbag on Pinterest, link it to the landing page where they can buy the exact handbag (including size/color option) in the photo. If you have an infographic showing consumers how to select the perfect running shoes, link it to the page on your site that features your line of running shoes.

Provide what they want exactly when they want it and you’ll convert prospects into brand loyalists.

 

Zev Gotkin

In addition to blogging and consulting on marketing content, Zev is known to take a lot of selfie videos and is always down for late night karaoke.

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